How Women Clients Are Reshaping Private Banks

Barron’s reports that it is depressingly common for the wealth management industry to fall short in paying attention to women’s values and how they make decisions. According to The Boston Consulting Group only 2% of private banks globally think of women as a distinct client segment, even though they control 22% of the assets under management. The article shares the stories of women clients who have been treated poorly as well as advice from the advisors that “get it.” Heather Ettinger is highlighted as an expert advocating that women cannot be viewed as a homogeneous group or a ‘niche market’ by private wealth managers. Read the complete article here.